Are you an ISV or Business Partner who has developed an application? Do you sell your application to more than one end user? Do you or would you like to bundle IBM software with your application? If you answered yes to these questions, then read on!
Including IBM in your software solutions has never been easier to do...Integrate it...Bundle it...Sell it...All as part of a single solution to your customer. One contract. One face to your customer. One agreement that allows you to ship the IBM software as part of your solution to your customers around the world.
Thousands of solution providers have found Application Specific Licensing as a great way to cut cost, speed up business processes and software development, and increase productivity. And, they’re doing it with IBM’s Information Management, Lotus, Tivoli, WebSphere, Rational, and Informix software technology.
Whether you produce software applications, or bundled solutions, IBM Software's ASL contracts provide what you need to slash development costs and increase quality to your customers. ASL Business Partners can deliver IBM Software as part of their solution at low costs. There's no need to dedicate resources or enlist specialised skills to create world-class, industrial strength, open-standards software. And when you build on IBM Software solutions, you eliminate many of the risks involved in developing software on your own. Not only will you save money, you'll get to market faster.
What is OEM & ASL licensing?
ASL is a contractual relationship in which an IBM Business Partner bundles IBM Software with their solution(s). The following bullets provide the key elements of this contractual go-to-market vehicle:
- The IBM Software is restricted use and can only be used as part of the solution.
- The Business Partner can ship the IBM software as part of its application worldwide.
- The Business Partner retains the licenses to the IBM Software.
- The Business Partner must provide Level 1 and Level 2 support.
This model does not conform to the traditional industry definition of OEM (i.e., deeply embedded) and is therefore being distinguished as the Application-Specific License model to reflect its primary characteristic which is that the IBM Software can only be used by the end user client with the Value Add Components that the Business Partner provides.
The go-to-market model where IBM Business Partners deeply embeds IBM Software into their solutions. Unlike ASL, the IBM software is not visible to the end user, it cannot be unbundled from the solution and the Business Partner sells their solution to their customers without any IBM sales support.
This model conforms to the traditional industry definition of OEM. For example, a Business Partner who sells a network appliance which includes Informix IDS. Both the OEM and Application-Specific License models require that the Business Partner provide Level 1/Level 2 support for the IBM Software integrated in their solution to their end user clients and restrict the end user client’s right to use the IBM Software only with the Business Partners Value Add Components.
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