Making money with IBM Software
What is Software Value Incentive (SVI)
Software Value Incentive (SVI) is an innovative incentive program, applicable to many IBM business partners. Its design is based on the feedback from hundreds of Business Partners worldwide.
SVI is designed to reward business partners for the role they play and the value their business brings throughout different stages of the sales cycle – opportunity identification and selling IBM middleware to customers.
Below is a worked example indicating what potential margins are available:

For more information please check out IBM’s FAQ document:IBM SVI FAQ Document
What Is Value Advantage Plus (VAP)?
The Value Advantage Plus scheme has been designed to reward business partners who have developed repeatable, reusable customer solutions built around IBM middleware software.
Value Advantage Plus was created for IBM Business Partners who have developed value-adding business models where the majority of their revenue is derived from the sale of applications they develop or services they perform. To enrol in Value Advantage Plus and begin earning the financial rewards, Business Partners need to be a current PartnerWorld member and have at least one value-adding solution built around IBM middleware software.
If you believe you have a repeatable solution, please speak to the Arrow ECS IBM team who will guide you through the IBM application process.
For further information on the VAP scheme, including access to a VAP guide download document, please click here.
For more information please email: sales@arrowecs.co.uk or phone: 01423 519 229