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Have you got your ducks in a row?

July 17, 2018 - Sophie Jackson

Planning an event can be daunting. There are so many components to think of and so many that can go wrong.

Any missteps can have a detrimental effect on your brand and any future events you’re planning. 

As the expression goes, you want to make sure you have your “ducks in a row” before you begin the planning process. Here are some of my top tips to help.

What is the purpose of your event?

Why are you planning this particular event? Sometimes when we think of a great event idea, we forget about what the purpose of the event is, or its overarching goal.

Make sure you have a clear business reason to hold the event. Lacking a defined event objective can be a costly mistake, especially if this mistake means people don’t register!

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How to Avoid Hidden Event Planning Fees

October 10, 2017 - Sophie Jackson

If you’ve been involved in planning events you’ll possibly have been in this position before. Finalising the budget for your event and then realising that you are suddenly over your anticipated budget amount. 

How could this have happened? You budgeted everything you could, but the final numbers tell a different story.

How Hidden Event Planning Fees Occur

There are a number of ways that a hidden event planning fee comes to your attention. Many times, I find that costs are added during the live event, that you don’t see the financial implications until you get the final bill...

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2017 Event Technologies and Design

July 25, 2017 - Sophie Jackson

Event Design

Event design is becoming a crucial part of planning an event nowadays.

Event design is changing drastically in 2017 and into 2018, allowing event planners to add aspects that will bring participants “into the moment” and to help create “immersive” events.

The good news is that events can do this very effectively when they are well designed...

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Top Trends in Corporate Events

February 14, 2017 - Sophie Jackson

Have you got event brain drain?

With the channel being consistently saturated with events, providing something unique so your clients take time out of their day to attend has become increasingly more difficult.

One of the best ways to make a name for yourself in the event industry is to self-educate and to always be on trend. Staying informed on what clients are interested in and keeping up to date with the current industry trends and up-and-coming ideas will keep you five years out...

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