Today’s customer expects you to know them. To make suggestions, to meet their needs, to know what they want. And in today’s multi-channel world they expect this all day, every day, on every device.
They hand over their data with an unspoken agreement that you’ll use it well. That you’ll improve your service and anticipate their wants and desires, almost before they know what they are.
It’s estimated that we create over 2.5 quintillion bytes of data every day. That includes customer data: purchases, web visits, mobile app interactions, social media posts, “liked” ads, and more.. In fact the levels of unstructured data from the Internet, social media, voice and connected devices can be overwhelming. No human could possibly make sense of it all.
These days a lack of data isn’t a problem - it’s making sense of what you have. How do you create a picture of your customer in this omni-channel world?
It’s important to focus on making the sense of the data you have. Consider finding insight, behaviours and patterns, not adding more. This is where Watson’s cognitive learning can be a game changer.
When you unleash the power of Watson, you deepen customer connections, grow brand value and fuel strategic growth. Illuminating new insights from data that others can’t even see helps every campaign become stronger and more successful. For all your customers. Across every channel.
Imagine using analytics to:
Identify the customer journey that leads to more sales.
Select the images and offers that will resonate with buyers.
Use real-time personalisation tools to present content to the right audience.
Analyse campaign performance to assess the impact of tweaking content rules.
Tailor the journey to each person’s needs, beyond single products or services.
Build connections that withstand the changing dynamics of an evolving marketplace.