Content and Communication

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Get your message seen and heard

By reaching and influencing your prospects and customers early in the buying cycle, you shape their opinions and make the eventual purchasing decision about much more than just price.

You want your communications to make you stand out from the crowd and be welcomed as bringing real value to the customer’s business. Together with our long-standing suppliers, Arrow Marketing can help you to create content that promotes your business and establishes you as an authority.

This will be in the context of your overall communications plan, adding weight to your other marketing communications activities and making your budget work harder.

If required, your Arrow Marketing Manager can help you to define your value proposition as a solid foundation for all your marketing communications initiatives. We can help you to create a business ‘voice’ that your audience hears consistently across whichever channels you use.

  • Copywriting and content creation – Whatever the output (a whitepaper, customer testimonials and case studies, press releases, blog posts, infographics, scripts…), we can work with your internal experts, turning their understanding of the IT landscape into actionable content.

Syndicated content from vendors and thought leaders often represents a missed opportunity. Instead of simply recycling this content, we’ll help you to use it strategically to reinforce your own messaging.

  • Email marketing services and social media – Volume is not always the key to successful communication! You need to communicate enough to stake out your territory without over-sharing with your audience. Mobile is a real game changer and it's likely that one of the prospect’s first touch points with your business will be digital and mobile, whether on email, search or social.

We can advise on the right channels and frequency with which to target your audience for maximum impact. We also offer a workshop in using social media effectively, so you make it easy for prospects and customers to follow you on twitter, LinkedIn, Instagram, Pinterest or other social media channels.

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