Demand Generation and Profiling

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There is business ‘out there’ to be won, but how do you find it in the most efficient and effective way? At Arrow, we offer end-to-end lead generation services to cover the whole sales cycle, from finding quality leads to help you to close the deal. Our support is always based on your own resources, objectives and budget.

Digital and social channels can bring a wealth of data into your business about what prospects are looking for and let you nurture the lead to the point at which you can open up the conversation about their specific requirements. When this stage is reached, we will then support you in how to deliver a strategic follow-up, leveraging the other areas of our marketing services capabilities.

  • Lead generation and profiling – From the information, we hold internally on IT decision makers and through external sources, we can help you to develop your database and identify targets. You can go beyond the basic data to profile the individual, understand their drivers and qualify them as a potential customer.
  • Nurturing leads – Using social and digital channels to push out content makes it easier than ever to keep leads engaged. But your communications need to add value to the buyer’s business, with engaging, location-based and personalised content. We can help you to reach out with a prospecting programme that moves qualified prospects along the spectrum from warm to hot, complementing new channels with events such as seminars, exhibitions and workshops.
  • Supporting outbound campaigns – Our partner telemarketing agencies can run workshops to train your team in call-out skills and also be on hand to guide and advise as they put the theory into practice.

Sales Lead Portal - quick and easy management and reporting on leads

Forget relying on inflexible spreadsheets to manage your leads: the SLP eliminates them at a stroke, replacing spreadsheets with a personalised view of all your leads, across your chosen vendors, in a single location.

Before you drill down to the detail, a dashboard homepage gives an instant snapshot of the status of all your leads, showing at a glance:

  • A breakdown of the live leads allocated to you along with their status – from first contact to winning the business
  • The value of your pipeline
  • How many leads are overdue, and by how many days

To help you to keep on track, you’ll receive automatic email reminders if leads are overdue for an update.

If you already have a login, you can access our Sales Lead Portal here.

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