Vision 2019

Open your mind to innovation

8th May 2019
The Olympia, London

Attendee SurveyExhibitor Survey


Well, it’s over and we can’t thank our vendor sponsors, speakers and partners enough for making Vision 2019 such a huge success. IDC provided invaluable insight into the artificial intelligence market and Piers Linney offered some great advice as an entrepreneur and investor in technology.

The support we received from our vendor sponsors was incredible and it was amazing to see such a high number of partners in attendance to hear their stories. Thank you to the loyal and long-standing Arrow partners, the specialist emerging technology partners, the partners that are new to Arrow and the partners that are just starting out, for taking the time to attend.

Have a look at some of the highlights, photos and presentations from the day and don’t forget to give us your feedback so that we can ensure the next Vision event surpasses your expectations.

What did your fellow attendees say about Vision 2019?


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Keynote Speakers

Mark McHale, Vice President for the UK and Ireland region at Arrow, has well over thirty years’ experience in the IT industry, including two years overseas working in Africa and North America. Mark’s long service with the company – he joined in 1986 – has given him remarkable insight into an industry that continues to evolve at an ever-accelerating pace.

An early apprenticeship in electrical & electronic engineering proved a springboard for a successful career in IT sales, which culminated in his joining the Arrow board as UK Sales Director over ten years ago. His most recent role at Arrow was Managing Director for the Data Centre Solutions division of Arrow business in the UK and Ireland.

Mark excels at recognising a market need and identifying the appropriate solutions to fulfil it, a vital sales skill that he brings to his current role. He enables Arrow, our vendors and our channel partners to collectively seize opportunities presented by game-changing markets and the technologies within them such as cloud, digital and IoT to develop mutually profitable relationships.

It’s a time of transition, and in steering the business forward through a radically changing commercial and technological landscape, Mark balances his strategic vision of what the future will look like with a pragmatic and structured approach to implementation.

Specialist areas include mergers and acquisitions; emerging markets and technology; sales management and leadership; vendor and channel relationship management.

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Philip Carnelley is AVP for IDC’s European Software Group, and has over 20 years’ experience of working in the IT industry as an analyst, consultant, and applications developer in a variety of industries around Europe.

He leads IDC’s European research on enterprise applications and analytics, with a particular focus on big data and cognitive/AI software and solutions and their implications for digital business transformation. He heads IDC’s multi-disciplinary European Cognitive/AI Research Practice, and he also oversees IDC's European Software Tracker analyst team. He is also tasked with writing and presenting on broader enterprise software trends and the impact of emerging software technologies in the European region. He is a regular keynote speaker and panelist at industry events.

Find out more

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Jaap Zuiderveld is NVIDIA’s Vice President for Consumer, Enterprise, Automotive and Embedded businesses across Europe, Middle East and Africa.

Jaap has more than 20 years of experience in the IT and telecommunications industry. Prior to joining NVIDIA, he led the global direct sales force at Colt Technology Services in London. Previously he served as Chief Operations Officer and Managing Director for Europe at ACN, and before that as Chief Executive Officer for Europe at Active 24.

Currently based in the UK, he has worked in Germany, Norway and the Netherlands. Jaap is a Dutch national and alumnus of Erasmus University in Rotterdam, where he graduated with a Masters’ in Economics in 1989.

Away from the office, Jaap is an avid Formula 1 fan and sailing enthusiast who has been known to race sail boats competitively.

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James Hodge is the Chief Technologist for EMEA at Splunk with a specific focus on driving business outcomes on Splunk’s data platform. Prior to moving to the Customer Success organisation James worked in the product management team leading Splunk’s Big Data and Analytics product strategy with a specific focus on the Hadoop and open source analytics ecosystem. Before Splunk James carried out a variety of service delivery and sales engineering roles at HP Autonomy and i2 IBM with a focus on large data analytics projects within the public sector. Focusing on data ethics and digital transformation is one of James’ passions and he chairs TechUK’s Data Analytics and AI Council. James is committed to driving a diverse workforce and devotes time to Splunk’s values by engaging with European Women in Tech events; promoting social inclusion and making Splunk an inclusive place to work. In addition to working at Splunk James spends time advising startups on how to leverage data as a competitive edge whilst keeping focus on simplifying technology architectures.

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Joe Baguley is VMware’s Vice President and Chief Technology Officer for EMEA, joining VMware in July 2011. He helps develop and communicate VMware’s strategy and vision with customers and partners, using his wealth of experience to help organisations reduce costs and better support users and business needs. As part of VMware’s Office of the CTO and its representative in EMEA, Joe assists VMware’s customers in understanding how to use today’s advances in technology to deliver real business impact as well as working with them to inform VMware’s R&D processes.

Joe is a recognised leader within the European technical community and considered one of the top 50 most influential leaders in UK IT. He won an award for data leadership in ‘Infrastructure & Protection’ in the 2016 Data 50 Awards and appeared in the Computer Weekly UKtech50, the Information Age Top 50 Data Leaders and the Cloud World Series’ Cloud 100 community board. He has played a key role in CloudCamp and other events, communicating how cloud technology fits into the broader IT landscape. Joe previously spent ten years at Quest Software where he was CTO of EMEA, shaping its direction and strategy.

In addition, Joe is also on several advisory boards at the European Commission and ETSI and is a founding committee member of the Data Centre Specialist Group at the British Computer Society which helped shape the European Code Of Conduct for Data Centres.

Joe is based in the UK but his remit is across Europe, Middle East and Africa.

For more information, contact:
VMware UK team
Tel: 020 7592 1200

View Presentation

Solution Tracks



Data Intelligence


Next Generation Datacentre


Arrow Vision 2019 Videos

Some highlights of the day


I wanted to congratulate you on Vision. To singlehandedly take on an event of that scale was extremely impressive and the combination of thought leadership and interactive demonstrations made the event worthwhile.

The variety of vendors present and the senior delegation representing each also made it a fantastic networking opportunity, so again, congratulations to you and the team, it really set Arrow apart.

James Yates, Commercial Director, Highlander

Just a quick note to say thanks to the whole Arrow and vendor teams for the invitation to the event this week. I thought it was an excellent event with lots of thought-provoking topics covered.

It was also great to see so many of the vendors you supply and understand where all their technologies currently sit. As you work with a solid group of core suppliers, all relevant to the channel, the event made networking with them much more beneficial than say, IP Expo or Cloud Expo, which in our eyes have far too many companies showing and you never know where to start/finish!

Alex Raben, Brand Strategy Manager, CoolSpirit

From a reseller point of view the single biggest thing I can say is this; every one of them said the same, either…” wow I didn’t realise Arrow did all that” to “ wow I didn’t realise Arrow were that big”.

Arrow ECS Account Director

The event was really useful. It is the first of it’s kind that I’ve attended and really helps set Arrow and the vendors apart.

A webinar would be a great follow-up as we discussed Microsoft CSP licensing at dinner.

William McLeod, Future Technology Group Director, NVT

Thank you for yesterday, I thought the event was a great success.

Many thanks for the introductions.


I met with some good clients, Telefonica and Sony.  For example, Sony have a potential opportunity for a deal which Symantec said, if it progresses, would not only cover the cost of their stand, but would cover the cost of the whole event!


It was a good event, good number of people from our partners. It would be great to have a speaking slot at he next event!


Overall really enjoyed it, great opportunity to network and give us brand exposure with new resellers that we are targeting.


In The News

'We will be engaging with partners differently' - Arrow's UK boss on the changing distribution dynamic

Read the full article here

About Vision 2019

In today’s continually evolving technology landscape, customers need support and guidance to help them find the right solutions to transform their businesses.

In order to equip partners with everything they need to take their customers on this journey, Arrow designed a new and unique one-day event, Vision 2019.

Vision 2019 was the first event of its type and brought together artificial intelligence experts, guest keynote speakers, leading vendor solutions and invaluable insight and predictions from industry analysts, IDC.

Attendees listened to unique expert analysis of the artificial intelligence market, gained insights into growth areas for the next five years and saw an unrivalled showcase of leading end-to-end solutions from the world’s leading vendors.

Vision 2019 features:

  • High profile keynote presentations and view of the artificial intelligence market from IDC, the premier global market intelligence firm
  • Invaluable, information-packed breakout sessions exploring technology innovations and growth areas in artificial intelligence, security, IoT, cloud, Data Intelligence and next-generation data centre technology
  • One-on-one meetings and planning sessions with key Arrow individuals, leading vendors and the partner network
  • Engaging, thought provoking panel discussions covering technology’s hot topics
  • Extensive networking opportunities to build and strengthen relationships with decision makers and industry experts who can help grow a business
  • An unrivalled showcase of solutions from the world’s leading vendors

Thank you to all our Vision 2019 sponsors

Platinum +





Arrow Vision Team
T: +44 (0) 1423 519 000